Hi! I am SHWETA.
B2B growth strategist for tech companies
AI Education Consultant for CBSE Schools.
One practitioner, two focused practices.
Choose your path below.
TRUSTED BY TEAMS AT
For founder-led tech companies
You know organic growth matters. But for business growth a.k.a. leads and sales, not for the sake of traffic.
I build the strategy first, then the content engine that drives pipelines, not just traffic.
For school leaders
The CBSE AI mandate is here, and most teachers aren’t ready. The deadline isn’t yours to move.
I taught students and written textbooks. I’ll get your teachers ready within the resources you have.
Strategy first. Then content that compounds.
Whether you’re starting from zero or fixing what hasn’t worked, the problem is rarely the writing. It’s that there’s no strategy underneath it. That’s where I start.
Hiring creators doesn’t fix organic growth.
Most founders reach for writers and video creators when growth stalls. But content is only one part of organic growth. Without a strategy underneath it, more content is just more noise.
Maybe you know growth matters but have no bandwidth for it.
Maybe you’ve published for months with little to show.
Either way, the fix is the same: strategy first, then a content engine that turns content into pipeline.
From strategy to a working growth engine.
When you hire me, you get an organic growth partner — and, where it helps, your fractional CMO.
That means:
- Growth strategy first. Keyword and competitor gaps, buyer segments, and the clusters worth owning, before a single word is written or single reel shot.
- A content engine, not one-off posts. Content architected by buyer stage, so it attracts the right people and moves them toward a decision, which is buying from you.
- Team building, if you need it. I can hire, train, and lead your team of creators, so you end up with capability that stays after I’m gone.
- Pipeline focus. The goal is qualified pipeline, not vanity traffic.
What this looks like in practice: HR Cloud.
HR Cloud’s CEO reached out on LinkedIn, unhappy with content that ranked but didn’t earn its place. The brief was quality and commercial impact, not volume. I audited the keyword and buyer-segment gaps, then architected content into eight clusters across three strategic bands. starting with three verticals that brought most clients: healthcare, education, and manufacturing.
One cluster shows the approach: five pages on internal communication earned 3,507 clicks and over a million impressions — the result of placement and buyer-stage targeting, not volume.
“Shweta has been a great contributor to our digital marketing initiatives. She is extremely good at taking feedback and align her next steps accordingly. I wish her the best and have the highest recommendations for her.”
Vikas Kaushik — CEO, TechAhead
“She’s responsive, an excellent communicator and honours deadlines. What I appreciate about Shweta the most is not just her writing ability (she is excellent), but how little demanding she is on my time. She just gets things done and has an open mind towards collaborating on workflows and briefing processes.”
Roisin Kelly-Goldsmith — Senior Manager, Content Marketing & Thought Leadership, Thomson Reuters
My Complete Focus is Your Growth.
An agency spreads itself across many clients, and the senior person you met in the pitch is rarely the one doing your work.
When we work together, you get one experienced practitioner, focused on your business, accountable for the outcome.
I’m also a founder myself — I’ve built companies across industries, from manpower consulting to hospitality. So I read your business as an owner does, not just a marketer.
Let’s see how I can help you.
A free 30-minute call, no pitch.
We’ll look at where your organic growth is today and whether I’m the right person to move it forward.
Get your school ready for the CBSE AI mandate — without new HIRES.
There is no need to hire new computer teachers.
You just need your existing teachers trained on teaching AI.
The deadline you don’t control.
From the 2026–27 session, CBSE has made Artificial Intelligence and Computational Thinking from Class 3 onward mandatory.
Most aren’t ready. Are You?
The government’s own training is self-paced video, and teachers are stretched already.
The gap between following CBSE mandate and a staff that isn’t prepared is what I close.
Why me.
I’m not an enthusiast who read about this last month.
I have taught & written the kind of material your teachers now have to deliver.
- Authored and edited 25+ computer-science textbooks for publishers including NIIT, Navneet, and Oxford.
- 4 Years as a full-time CBSE computer-science teacher.
- Running a content platform and YouTube channel on the CBSE AI curriculum
- Course and curriculum design experience across school programs in India and abroad.
Three ways I can help
- Hands-on AI Workshop for Teachers. Small cohorts where every teacher leaves with real materials they built for their own subject, not notes for later.
- “AI-Ready Teacher” Capacity-Building. Training your teachers to actually teach the CBSE AI and Computational Thinking curriculum, grade band by grade band.
- Teaching Support Material: Every training comes with worksheets, question banks and practice exercises teachers can use in their own classroom sessions.
“She has good writing skills and subject knowledge. She is a thorough professional and highly cooperative.”
Anshu Bala — Managing Editor, School Publishing
First school results are on their way — this space is reserved for the outcome of my next audit or teacher cohort.
Let’s get your school ready.
A 30-minute call, no pitch. Tell me where your school stands on the mandate, and I’ll tell you honestly what the first step looks like.
The person behind Shilalekh Growth Labs – your Growth partner.
I began have spent 20+ years teaching and writing, and building organic growth for B2B tech brands around the world.
I’ve written 2 fiction, 2 non-fiction and 25+ K-12 IT books.
I have been published in Forbes Advisor, Huffington Post, and Newsweek.
Whichever door brought you here, you’re working with the same person who has actually done the work in the trenches, so you know that you are in safe hands.
Not sure which door is yours?
Book a call anyway — tell me what you’re working on, and we’ll figure out whether I can help.